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Dining out alone ‘is more socially acceptable than five years ago’

And, according to a new Waitrose report, it’s partly because single-minded consumers feel empowered to do what they want, when they want.

Back in 2012 there was a certain stigma attached to eating out alone. Now, however, it’s all but disappeared – largely because consumers feel empowered to do what they want, when they want.

This is according to The Waitrose Food & Drink Report 2017-18, which revealed that three quarters of Brits believe dining out alone is more socially acceptable than it was five years ago.

A third of respondents, in fact, had eaten out alone in the last month. One in 10 had done so in the past week. But this isn’t, Waitrose said, purely down to consumer empowerment.

“Almost half say that restaurants are more ‘single-person-friendly’ than they used to be,” the supermarket explained. “Technology plays a part too: 23% of people say their smartphone provides them with the company they’re lacking.”

The Good Food Guide editor Rochelle Venables believes that personal wellbeing is another reason why more consumers are eating out alone. “Having that half an hour is important,” she said. “It’s about self-care. Why not take yourself out for dinner?”