At the London Motor Show, hosted between May 3-6, London-based design and innovation consultancy Seymourpowell launched its as-yet-nameless virtual reality (VR) tool for automotive design. The software enables collaborative 3D modelling, making this a game changer for car designers.
The tool allows designers to sketch three-dimensional, full-scale models in a virtual environment using a VR headset and handheld controllers. It gives them the ability to create complex curves and duplicate forms while constantly being aware of the car’s proportions.
In a video made by Seymourpowell, lead automotive designer Richard Seale describes the software – which was developed in house – as “the ultimate design tool, because it blurs the boundaries between styling, 3D CAD, clay modelling and engineering.”
Focusing on improved collaboration, the tool is a networked platform, enabling team members to work on a project remotely in real time. This means colleagues can dial in to the work in progress with either a headset to actively participate, or with a mobile or tablet to observe the virtual model as if it was in the room, aided by augmented reality.
Being able to see a car before it’s manufactured could be useful for marketers and customers alike, and opens up opportunities for bespoke design requests.
Originally published on Stylus.com