You might have noticed already, but brunch – that beloved meal of Gen Xers – is dying. One thing you will have definitely noticed: millennials text and dine (which, incidentally, isn’t necessarily a bad thing for the restaurant trade).
How do we know such things? Well, we looked at the results of Uber Eats’ impeccably named How America Eats survey – the first one of its kind. And these are the five findings that caught our eye.
5. Brunch is on its way out
It was, until recently, a favourite meal among Gen Xers – now, however, brunch appears to be dying. Indeed, eating a late-night meal at least once a week is now twice as popular as brunch. Chefs and restaurateurs, however, are doing their bit to counter the trend.
4. Texting and dining
It won’t come as much of a surprise, this one. The overwhelming majority of millennials – 89%, in fact – text while they’re eating out. They are, however, more adventurous when it comes to trying new restaurants in their local area – whether in a group or alone.
3. Netflix and binge
Watching TV is millennials’ primary trigger for overeating – 78% do so at least sometimes in front of the TV; a further 38% do so regularly. This is more than those who overeat when they’re alone (72%), stressed (63%) or sad (53%).
2. Keeping the peace
Almost a quarter (23%) of takeaway-ordering couples order from two restaurants if they can’t agree on which one to go for. Nearly four in 10 parents, meanwhile, admitted to doing the same – just to keep the peace among their children.
1. Salty vs. sweet
Boomers and Gen X prefer salty snacks; millennials prefer sweet. And talking of flavours – a topic Stylus will be exploring in-depth in early 2018 – most Americans agree that certain ones are off-limits during a first date. Like garlic.