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Uber has revealed how America eats, and it’s bad news for brunch

The first How America Eats survey has thrown up, so to speak, some intriguing taste trends from the US. And the end could be nigh, sadly, for a mid-morning Gen X favourite.

You might have noticed already, but brunch – that beloved meal of Gen Xers – is dying. One thing you will have definitely noticed: millennials text and dine (which, incidentally, isn’t necessarily a bad thing for the restaurant trade).

How do we know such things? Well, we looked at the results of Uber Eats’ impeccably named How America Eats survey – the first one of its kind. And these are the five findings that caught our eye.

5. Brunch is on its way out

It was, until recently, a favourite meal among Gen Xers – now, however, brunch appears to be dying. Indeed, eating a late-night meal at least once a week is now twice as popular as brunch. Chefs and restaurateurs, however, are doing their bit to counter the trend.   

4. Texting and dining

It won’t come as much of a surprise, this one. The overwhelming majority of millennials – 89%, in fact – text while they’re eating out. They are, however, more adventurous when it comes to trying new restaurants in their local area – whether in a group or alone.

3. Netflix and binge

Watching TV is millennials’ primary trigger for overeating – 78% do so at least sometimes in front of the TV; a further 38% do so regularly. This is more than those who overeat when they’re alone (72%), stressed (63%) or sad (53%).

2. Keeping the peace

Almost a quarter (23%) of takeaway-ordering couples order from two restaurants if they can’t agree on which one to go for. Nearly four in 10 parents, meanwhile, admitted to doing the same – just to keep the peace among their children.

1. Salty vs. sweet

Boomers and Gen X prefer salty snacks; millennials prefer sweet. And talking of flavours – a topic Stylus will be exploring in-depth in early 2018 – most Americans agree that certain ones are off-limits during a first date. Like garlic.