Tesco has launched its first range of plant-based ready meals after experiencing “soaring” demand for vegetarian and vegan food.
The UK supermarket partnered with American chef Derek Sarno to launch Wicked Kitchen, whose 11 vegetarian ready meals include Nana’s Mushroom Bolognese and Naked Burritos, featuring pulled king Eryngii mushrooms.
It’s the latest of a number of initiatives by Tesco since a 2012 Which? report criticised supermarkets for not doing enough to promote healthy eating. Since then, Tesco has reduced sugar, salt and fat in two-thirds of its own-brand products, and launched free in-store fruit for children.
“When I first arrived in Britain from America I was hugely surprised at how little choice there was for vegans and those considering a lifestyle change,” Sarno said.
“For too long, vegans have been overlooked, with many offerings that are available seemingly created to appease rather than truly please.”
The Wicked Kitchen range, which also includes nine food-to-go options like crispy carrot ‘pastrami’ and a sweet potato pakora wrap, can be found at 600 stores across the UK.