Its red cups – together with the return of Caramel Brulée Latte and Chestnut Praline Latte – are a sure sign that Christmas is on the way. But Starbucks’ 2017 holiday cups, which launched today (November 1) in the US and Canada, come with a colourful twist.
The cups, which feature hands holding cups of coffee, come with splashes of red and smatterings of green. But much of the artwork, inclusive of festive scenes and swirling ribbons, is left deliberately uncoloured.
“This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations,” explained Leanne Fremar, Starbucks’ executive creative director. “We love the idea of everyone making this year’s cup their own.”
The cups’ sleeves, meanwhile, come with the message ‘Give Good’, the theme of Starbucks’ Christmas campaign.
“Giving good can be as small as someone opening the door for you, or recognising the people that enrich your life – your child’s teacher, a caregiver, a family friend,” Fremar added. “The holidays are a time to celebrate all the good we give to each other and our community.”