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Skyscanner will start offering ‘hyper-relevant’ recommendations to travellers

The travel metasearch engine will begin using AI to recognise who travellers are and understand what they want – while they’re away.

Travel fare aggregator Skyscanner will start offering travellers bespoke in-trip recommendations after Trip.com, a California-based travel planning app, was acquired by Ctrip, Skyscanner’s parent company.  

It’s understood that Travis Kats, Trip.com’s co-founder and CEO, and Gareth Williams, Skyscanner’s co-founder and CEO, have a shared goal to create an artificially intelligent (AI) smartphone app that knows who travellers are and understands what they want.  

Brian Dove, Skyscanner’s chief technology officer, said the company will start providing travellers with “everything they need in one single place”.

“Adding Trip.com’s content to Skyscanner’s offering represents the next step towards that goal,” he added. “Trip.com is inherently social and mobile, and we’re hugely excited to learn from, and work alongside, their great team.”