The leaves are falling from the trees, the nights are drawing in and we’re all looking forward to buying a pumpkin (spice latte). Yes, Fall has definitely arrived, and the new season has influenced what has captured the imagination of Pinteresters far and wide.
By analysing which pins have been saved, and in what quantities, Pinterest has identified the topics that matter across fashion, beauty, interiors and food. Here’s what it uncovered.
5. The 70s are back
Again. So far this year there’s been an 89% increase in saves related to wide-leg pants, and a whopping 112% increase in retro patterns and textiles like plaid. Saves of embroidery-related pins, meanwhile, have risen by 51%.
Oh, and fans of the 90s needn’t feel crushed, for head-to-toe velvet appears to be making a comeback. Saves of velvet clothing are up 31%, while interest in velvet shoes increased by 44%.
4. Kiss and make up
Metal band Kiss pioneered metallic gold and metallic silver make-up back in the 70s, and it appears that the trend once again rocks. Saves of metallic lipstick are up 118% this year, while interest in copper eyeshadow has increased by 30%.
3. Hanging around at home
Saves related to hanging décor are up 72% this year – an increase that’s been particularly pronounced during the shift from summer to Fall. Pinteresters have responded to everything outside looking bearer by searching for hanging greenery and boho branches.
2. Falling in love with cinnamon apple chips
Yes, pumpkin spice lattes (and pumpkin spice liqueurs) are massive. But Fall menus go way beyond something you can get from Starbucks – there have been 58,000 saves related to cinnamon apple chips, for example, and 20,000 related to stuffed butternut squash. Pins showing off baked figs with goat cheese, meanwhile, have been saved 14,000 times.
1. Temperature goes down, indi-goes up
Indigo-dyed mud cloth and shibori have been trending for a whole year, but interest has really spiked with the falling temperatures. There’s been a massive 550% year-on-year increase in mud cloth-related saves, with natural and neutral designs proving especially popular.