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Air France has revealed details of its ‘airline for millennials’

Joon, which will take off in December, is positioning itself as a fashion brand, rooftop bar and personal assistant that “does flying too”.

Air France surprised everyone in July when it revealed its plan to launch an airline for millennials. And now the carrier has revealed more details about Joon, like where it will fly to and what passengers can expect to find on board. And it’s all a bit bizarre.

Joon is, according to Air France, “also an airline” – apparently it’s a fashion brand, rooftop bar, personal assistant and an on-demand TV channel first. But passengers will definitely be able to fly to Barcelona, Berlin, Lisbon and Porto when it launches in Paris in December.

The airline hopes to appeal to millennials – usually drawn to budget carriers – with its on-board digital experience. In-flight films will be streamed on passengers’ smartphones or VR headsets, and seats will be equipped with USB ports.

So that’s what it means by being an on-demand TV channel. But what about fashion brand? Well, this probably has something to do with the “chic sportswear look” that Joon’s flight attendants will wear, which encompasses “slimline trousers, sneakers, redesigned sailor stripes and a sleeveless quilted jacket”.

As for the rooftop bar – well, Joon will serve food (much of which is organic) and beverages at high altitude. There won’t, alas, be a bar on the roof of the plane.

The personal assistant thing is quite interesting. Joon will offer access to “ambassadors-influencers” from each of the four cities it serves, who will reveal off-the-beaten-track travel tips. The airline will also help you rent out your car while you’re away.

In May 2018, Joon will expand its network by launching flights to the Seychelles and Brazil.