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Comme des Garcons has launched Andy Warhol-inspired perfume

Stylus Original

Unisex scent You’re In, which pays homage to one of the artist’s 1967 works, is available for a limited time from London’s Dover Street Market.

Art and fragrance combine for Comme des Garcons Parfum’s latest launch – a reimagining of American artist Andy Warhol’s notorious unisex scent You’re In.

The collaboration with the Andy Warhol Foundation pays homage to his original 1967 work – a series of Coke bottles spray-painted silver and filled with a yellow-hued citrus perfume. The project was contested by Coca-Cola and subsequently abandoned.

Comme des Garcons’ new wearable equivalent takes inspiration from the original, with chief top notes of bitter orange, aldehydes and makrut lime zest. The matt silver bottles are housed in bright red and yellow packaging with bold Warhol-inspired graphics, all embracing his creative principles and aesthetic. The bottles also feature one of six whimsical Warhol quotes, including “I never read, I just look at pictures” and “Art is what you can get away with”. 

The perfume will be available in London’s Dover Street Market from September 15, and internationally throughout September and October. Proceeds will contribute to the Warhol Foundation’s endowment, which distributes grants to support contemporary art.

With the acceptance of olfactory art on the rise, artist-formulated and art-inspired scents provide a refreshing narrative to fragrance experiences, offering different sensorial touchpoints for consumers and increasing the cultural value of perfume.

Originally published on Stylus.com