San Francisco, one of the most colourful cities in America, just got a little brighter thanks to a new art exhibition that opened this week (August 1).
Color Factory, a sprawling pop-up ‘colour experience’ that sits just off Union Square, is filled with interactive installations that encourage people to embrace the world around them.
Featuring multi-sensory works from a number of artists in surprising places, Color Factory was created by Oh Happy Day blog founder Jordan Ferney. Spread out across the stripped-out office space, 15 works of art have been assembled.
Exploring room to room, visitors will find a confetti-filled space resembling a snow globe, sweet treats from San Francisco-based shops and bakeries, an installation with 10,000 rainbow ribbons by artist Jacob Dahlgren, and a massive bright yellow ball pit filled with 207,000 yellow balls. The gift shop is also a sanctuary of sunshine, designed by prop stylist Randi Brookman Harris. Yellow soft-serve ice cream will be available for those that haven’t quite indulged in the brightness enough.
For visitors sad to leave the bright, bold Color Factory, the fun doesn’t have to end with the exhibition. They can pick up a copy of a free map issued by the organisers that guides guests to 17 ‘color experiences’ around San Francisco. The specially commissioned activities include a custom temporary tattoo from Moth and Dagger, hidden wall murals and a vibrant drink from one of the city’s hottest bubble tea spots.
Color Factory will run until the end of August at 575 Sutter Street every Tuesday and Thursday from 10am to 10pm.