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This pram pillow protects babies from air pollution

Yosi Romano’s Brizi Baby comes with a sensor and a fan, which filters harmful gases and dangerous physical particles from a baby’s breathing area.

Air pollution: it’s something that families living in big cities have had to reluctantly accept. Now, however, a London-based start-up has invented a pram-friendly system that filters harmful levels of carbon monoxide and nitrogen dioxide from babies’ breathing areas.

At first glance Brizi Baby appears to be a head cushion that snugly fits inside a pram. But a closer look reveals that it comes with a sensor, which monitors pollution levels, and a (sensor-activated) fan, which filters harmful gases and dangerous physical particles from the baby’s immediate vicinity.

The sensor also gathers crowdsourced pollution data, which allows the accompanying Brizi Baby app to suggest cleaner walking routes.

Yosi Romano, a cameraman by trade, set up Brizi after walking through London’s busy streets with his daughter Alma.

“I did my research and I found out that some of the most dangerous kinds of air pollution hang in the air exactly at the height where Alma sits in her stroller,” he said.

“Even worse, I learned that the lungs of young children lack the defences that adults have against gases and particulates that can cause asthma, allergies, respiratory diseases and reduce life expectancy.”

Brizi, which has so far raised £24,000 of its £105,000 Kickstarter target, plans to launch Brizi Baby in August 2018.