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MoMA is creating a fashion archive based on what its visitors are wearing

The New York institution is encouraging visitors to text in descriptions of the clothes they have on as part of the ‘Items: Is Fashion Modern?’ exhibition.

Between November 1 and January 28, The Museum of Modern Art (MoMA) in New York will ask visitors what they’re wearing – in the name of art, of course.

‘An archive of everything worn to MoMA’, curated by artist and writer Emily Spivack, invites visitors to text the museum with a list of the clothes they have on.  

The descriptions will then be projected at various points throughout MoMa as part of the ‘Items: Is Fashion Modern?’ exhibition, its first fashion-focused show in 70 years.

When the Department of Education-backed project draws to a close, the descriptions – which will also be viewable on everythingworn.moma.org – will become part of the MoMA Archives.

From the beginning of November, MoMA said, “visitors are encouraged to notice and consider the garments on their own bodies and the clothes that surround them.”