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Ellen MacArthur and Stella McCartney have ‘redesigned fashion’s future’

The pair have launched a new report – A new textiles economy: Redesigning fashion’s future – which calls for a sea change in how clothing is consumed.

Fashion industry leaders such as Nike and H&M have lent their backing to a new report calling for clothes to be designed differently, worn longer and reused or recycled more often.  

A new textiles economy: Redesigning fashion’s future – launched by the Ellen MacArthur Foundation and Stella McCartney today (November 28) – calls for a “new textiles economy” that could be worth $500bn.

Unless the fashion industry changes, the report says, it will consume a quarter of the planet’s yearly carbon budget by 2050. It also found that the equivalent of one rubbish truck of clothing goes into landfill – or gets burned – every second. 

“Today’s textile industry is built on an outdated linear, take-make-dispose model and is hugely wasteful and polluting,” Ellen MacArthur said. “[Our report] presents an ambitious vision of a new system, based on circular economy principles, that offers benefits to the economy, society, and the environment. We need the whole industry to rally behind it.”

Some 40 organisations have already lent their support to A new textiles economy, including Austrian man-made fibres company Lenzing.

“What really excites me about [the report] is that it provides solutions to an industry that is incredibly wasteful and harmful to the environment,” Stella McCartney added. “It opens up the conversation that will allow us to find a way to work together to better our industry, for the future of fashion and for the future of the planet.”